Monday, April 28, 2008

Book a Room and they will plant a tree!

It is noble that LuxuryExplorer.Com is planting trees at their backyard for every hotel room booked through them. It is a social responsibility that all businesses regardless of the industry, should take part in. If only we can get the word out there, and make people aware and be a part of. I would definitely encourage people to book with Luxury Explorer, to help save the world.

During my Post Grad Tourism Management course, I have taken up Sustainable Tourism Development. In this world we live in, it is easy to take the environment for granted when we are earning $$. Either too little or too much of it can put one person or a business off track to being environmentally aware.

The question of how to make a living in a way that upholds laws of nature and keeping the tourist (or consumer) experience authentic is a challenge. At least in the beginning. Until we actually get the grasp of it and then it no longer becomes a big effort.

Just as LuxuryExplorer's efforts to plant trees reflect responsible business promotion, the bigger challenge lies in sustaining and maintaining great projects as these.

Wouldn't the world be a better place to live in if we all do our fair share in maintaining or improving the world's number of trees? At least to begin with.

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